About Us
Hometown Peninsula is a peninsula-wide alliance of locally owned, independent businesses and supporters.
- We promote the success of local businesses through education, networking, shared resources and group branding.
- We encourage a “hometown” quality of life by promoting community values of uniqueness and diversity, caring and sharing.
- We educate the public to understand that supporting local, independent businesses helps maintain a vibrant local economy.
- We advocate for local, independent businesses to government and the media.
Music, food, ideas, art, commerce ... locally-owned independent businesses are essential to the Mid-Peninsula area's prosperity and unique culture. They keep our community and neighborhoods healthy, diverse, and stable. And they also prevent out towns from becoming just another generic Anytown.
Hometown Peninsula is committed to ensuring that public officials and consumers realize why buying locally is so important--and to making our cities a better place tolive and work. By creating more support for local independents.
Our branding and public education campaign is generating media publicity and promoting the true value and best features of independents to Mid-Peninsula consumers--unique choices, quality service, revitalized neighborhoods, a vibrant local culture, and friendly people.
Whether you're an independent business owner, part of a community development organization, or just a proud Peninsula citizen, Hometown Peninsula has a place for you.
Join us. Make a difference.
Who can join?
- Locally owned, independent businesses that support our mission.
- Local, non-profit organizations that support our mission.
- Any concerned individual who supports our mission.
Our mission:
Hometown Peninsula’s mission is to support locally-owned, independent businesses on the peninsula, to maintain our unique community character, to educate citizens that purchasing locally creates community economic strength, and to bring back the vibrant hometown to our communities that is being displaced by national chains and online stores.

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